101 Social Media Statistics You Need to Know in 2018 - CoSchedule

101 Social Media Statistics You Need to Know in 2018 Social media changes fast. Sometimes, it feels like too much to keep up with. But, if youre going to succeed, you need to know the latest trends and industry stats. You want to know that what youre doing isnt already outdated. And you dont want to miss opportunities, either. Youre busy though. Who has time to keep tabs on all that stuff? If thats how youre feeling, its a good thing youre here. To make things easy, weve pulled together  101 important social media marketing statistics, all in one place. This post is packed with the most up to date information to help you start 2018 off on the right foot. From social media video, demographic data, and usage stats, weve covered it all. Now lets get reading! 101 Social Media Statistics You Need To Know To Build Your 2018 StrategyGet Your 70 Bonus Social Media Statistics Infographic Packing a full 101 stats into one post, would well run a little bit long. Whos got time for that? If the answer is not you, then grab our social media statistics infographic. Its got an extra 70 stats you can easily skim and keep on hand for reference. Download it now, then read through the rest of the post. DID YOU KNOW: makes it easy to organize and execute your entire social media strategy on one unified marketing calendar? Start your free trial or schedule a demo to learn how. TL;DR: Get Your Stats In One Handy Presentation Is clicking left-to-right more your speed than reading this whole post? We get it. Like we said earlier, you're busy (we all are). So, we pulled together this Slidedeck: 8 Social Media Facts That Show Why It’s Important For Your Business Social media marketing needs to be part of your marketing strategy. Why? The number of social media users is on the rise and isn’t going to die down anytime soon. Those users include your potential customers. And if you want to reach them, then you have to play the game. Here are eight more reasons why in case you’re on the fence. 88% of Businesses Are Using Social Media It’s a safe bet to say that almost all businesses are active on social media. If you aren’t, it’s more likely than not that your competitor is. Don’t let them steal your customers! 88% of businesses are using social media.2/3rds of All Americans Are Using Social Media Over  90% of young Americans are active  on different social networks. Using social media can help get your business in front of them at the right time. Two-thirds of all Americans are using social media.67% of All Americans Report Getting Their News From Social Media That means that 217 million people are turning to social  platforms to keep up with current events. Why not let your business’s messages be a part of that daily traffic too? 67% of Americans are using social media.81% of the US Population Has At Least One Social Media Profile The chance of getting your organization's messaging across to consumers at the right time is easier than ever. Why? Because of the increased number of social media users. In fact, that number has grown 5% over the past year. 81% of the US population has at least one social media profile.96% of People Who Talk About Your Brand Online Don’t Follow It This means that the discussion that is happening around your brand  isn’t always coming from your followers. It’s important to keep that statistic in mind when you’re reporting on share of voice metrics. 96% of the people who talk about your brand online aren't actually following you.52% of Social Media Marketers Say That Showing ROI Is One of Their Top Challenges Showing the return on investment for any social media strategist  can cause a panicked reaction. How can you prove to your boss what’s working? and Google Analytics may be able to help you there. 52% of social media marketers say showing ROI is one of their top challenges.91% of Social Media Users Are Accessing Social Channels Via Mobile Devices The use of mobile devices on the rise. Social media strategists need to  make sure that everything they create still conveys the intended message in a portable format. 91% of social media users are accessing social channels via mobile devices.Customers Spend 20-40% More On Companies Who Engage With Them On Social Media If that statistic isn’t enough to get you interacting with your fans online, we don’t know what will. Whether it’s addressing a complaint or saying thanks for a helpful review, genuine interactions will go a long way for your audience. Customers spend 20%-40% more on companies who engage with them on social media.5 Social Media Video Statistics Video marketing is a new frontier for social media marketers. With the addition of live video and disappearing daily stories, marketers are having to think outside the box when it comes to finding new ways to reach their audience. Check out these five statistics on the growth of video marketing. 43% of People Want To See More Video Content From Marketers Your audience is begging for this content. Don’t leave them hanging. 43% of people want to see more video content.100 Million Hours of Video Content is Watched On Facebook Daily That’s equal to about 4.2 days worth of watchable content being consumed in just one day! Recommended Reading: How to Do Facebook Video Marketing the Right Way 86% of Business Related Video Views Take Place On Desktop Computers With that many people consuming your organization's content via desktop both your social media strategists and your video team need to make sure that videos are optimized for desktop viewing. 86% of business-related video views in 2015 took place on desktop computers.56% of All Videos Published Last Year Are Less Than Two Minutes Long We have a shorter attention span than a standard goldfish. That means that a 20-minute video isn’t going to go over well on social media. Remember to keep it concise. [Tweet "56% of all videos published in 2015 were less than two minutes long." The Average Video Retains 37% of Viewers To The End If only 37% of your audience makes it to the end  of your video, put the most need-to-know information first! The average video retains 37% of viewers to the end.8 Social Media Usage Statistics Tracking who is using what social media channel can help your organization predict where your audience is coming from and when they are going to be active. Read these eight statistics and learn how you can target your potential consumers on the right channel at the right time. 70% of Social Media Time Is Spent On Mobile Devices Because mobile devices are nearly always in use  marketers, need to check that their social content is viewable/ still looks good in a different format. 70% of social media time is spent on mobile devices.200 Million People Use Instagram Stories a Month Instagram Stories has grown immensely  over the past few years since its inception. That type of exposure is not something your brand wants to miss out on. 200 million people use Instagram Stories every month.2.5 Billion People Use Messaging Apps The use of messaging apps is growing  and with the creation of autoresponders. How marketers begin to tap into that potential will change the way we use social media marketing. 2.5 billion people use messaging apps.The Average LinkedIn User Spends 17 Minutes On The Site Per Month That means the content you publish has a tiny window of time to make an impact. Choose what you post wisely. Recommended Reading: How to Build the Best LinkedIn Marketing Strategy For Your Business There Are 178 Million Active Snapchat Users Daily If your business is looking to target millennials or generation Z’ers, Snapchat is where it’s at. There are 178 million active Snapchat users daily.Social Media Users Spend An Average of 135 Minutes Per Day Online That’s over two hours worth of content that your audience is consuming every single day. What can you do to help your messages stand out in a sea of content? Social media users spend an average of 135 minutes per day online.80% of People Use Pinterest On Mobile Work with your graphic designers to ensure that everything you post to Pinterest is still viewable on a mobile device. Recommended Reading: The Ultimate Guide to Marketing With Pinterest 2.07 Billion People Are Actively Using Facebook With that many active users, there’s little doubt that at least part of your target audience will be on Facebook in some capacity. Don’t miss your chance to reach them. 2.07  billon people are actively using Facebook.5 Social Media Advertising Statistics Advertising is without a doubt the most efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be a bit tricky. Here are five statistics to help you create your social media advertising strategy. 93% of Social Media Advertisers Use Facebook Advertising For your content to break through the noise on Facebook,  you’re going to have to boost your posts or turn them into advertisements. 93% of social media advertisers use Facebook advertising.49% of 18 to 29-Year-Olds Have Purchased Something They Saw In a Social Media Ad The younger generation’s journey to purchasing a product is changing. They are starting to be influenced not only by what they see on TV but by what appears in their social media feeds. 49% of 18 to 29-year-olds have purchased something they saw in a social media ad.26% of Facebook Users Who Click On An Ad Make A Purchase Facebook is one of the most popular social media advertising spots between the major platforms. Its ability to convert and reach audiences makes a significant impact. The Average Click Through Rate On A Facebook Ad is .90% Across all of the different industries, WordStream found that the average click-through rate Facebook ads are .90%. The average click-through rate on a Facebook ad is .90%75% to 90% of a Facebook Ad’s Performance is Based on Images In other words, if you’re creating an advertisement for Facebook include dynamic images. This will help make an impact on your viewers. 75% to 90% of a Facebook ad's performance is based on images.5 Social Media Demographic and User Statistics Need more specifics on who is using what channel? Check out these five user and demographic statistics. 83% of Millennials Are On Facebook If your business is looking at millennials as your target audience, start with Facebook. It’s the most active platform for that age group. 83% of Millenials are on Facebook.80% Of Millennials Say Pinterest Helps Them Find What They Want To Buy If you're targeting millennials,  Pinterest would be a strong contender in helping get your products in front of them. 80% of Millenials say Pinterest helps them find what they want to buy.84% Of 30-49 Year Olds Use Facebook While a majority of millennials are active on Facebook, don’t count the older generations out just yet. 84% of 30-49 year olds use Facebook.Over Half Of Instagram Users Are Between The Ages of 18-29 Instagram is another favorite channel for the millennial crowd, with 59% of them using the channel frequently.